Thursday, July 5, 2007


Fair Dinkum means being genuine

Fair Dinkum is an Australian expression that means being genuine and real with everyone you encounter. Well put. That is our philosophy toward our business, our people and the planet.

gDiapers is also about children. We are a flushable diaper company, after all. We love our kids, our employees' kids and of course, your kids. We love the planet too, which is why we started a company that is sensitive to the Earth. Because that’s what all our children will inherit.

Speaking of children, we have two and if there's one thing we understand, it is that their needs don't wait until the end of the workday. Up until the Industrial Revolution came along and separated parents and children, families always worked together. So, we encourage our working parents to bring their kids to work. We have an on-site child development center. If mom needs to nurse or wants some playtime with her baby, gDiapers is set up to accommodate her needs. If a child is sick, by all means, go home. We hope everyone feels better soon. If dad wants to see Jr. in the school talent show in the middle of the day, he has our blessing. In fact, we may come with him.

As a socially responsible company, we make sure our stakeholders are respected and treated fairly as well. We work with China Labour Watch to keep an eye on the mill we use to ensure workers are treated fairly and working conditions are constantly being improved. We care about everyone involved in our business. From the folks in Nanjing, China, to Portland, Oregon and everywhere in between.

Well, that's it in a nutshell. People, planet, profit = fair dinkum.
The Web site is posted to the right on my blog if your interested in getting these diapers.

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